Tuesday, October 27, 2015

Milani Amore Matte Lip Crème in Beloved - Review

Drugstore brands are all aboard the liquid lipstick hype train - choo choo! I picked up one of the new Milani Amore Matte Lip Crèmes in the shade Beloved.

Beloved is described as a "brown rose." The shade leans warm, pink with a brown undertone. It doesn't look brown on the lips, it has more natural look. The formula is more liquidy than creamy. The applicator is a more elongated doe foot with a rounded end. The lipstick has a very strong cake scent. It does fade, but if you're sensitive to scented products this may not be for you. The product is pigmented, and I was able to get full coverage with one swipe of product. It takes about a minute or so to dry to a fully dry, matte finish.

While wearing, I noticed very little transfer onto things such as a coffee cup. However, the lipstick does not hold up through eating and will need to be reapplied. A stain was left behind after the lipstick came off. Even with a lip primer, I found this drying, and even experienced small flakes of product coming off. The final finish is very dry and very matte, which emphasized lip lines.

These lipsticks were originally limited edition, but Milani announced that they will be brought back into the permanent range, with more shades. I'm a big fan of liquid lipsticks, and I really like this shade, but it definitely isn't my favorite formula.


  • Good pigmentation
  • Very matte
  • Easy to apply
  • Low transfer
  • Strongly scented
  • Drying
  • Emphasizes lip lines
  • Flakes
Milani Amore Matte Lip Crème in Beloved - $8.99 for 0.21 oz
Review - 2.5/5

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